Are you looking for the contouring, pressure-relieving comfort of memory foam, but worried it could sleep too hot or not feel right for you? It’s time to experience Serta’s newest iComfort mattresses, now designed from the inside out with Serta's most advanced technologies to deliver the cooling comfort and support you need. Available in both memory foam and hybrid constructions. Serta's all-new memory foam models combine their breakthrough TempActiv Tehcnology that helps comfortably cool and support every curve of your body with a premium all-foam support system. From luxuriously plush to extra-firm, you can find the level of comfort that’s perfect for you. Their popular hybrid models combine their exclusive Everfeel Triple Effects Gel Memory Foam with an advanced individually-wrapped coil innerspring for enhanced comfort, support and temperature regulation. We are confident that we can find the best mattress for you. Come by our store and pick a Serta mattress that’s just right for you!